Passages
An immersive, story-based website for young travelers to Israel
passagesisrael.org
Passages is a young but thriving non-profit that helps high school and college students experience life-changing trips to the Holy Land. To continue growing, they needed a strategy to connect with Gen Z, starting with a new website.
We knew that in order to reach the next generation, we needed to switch from an informational approach to a story-based approach. This meant heavy visuals, light copy, and a user experience that would give students a taste of an actual trip to Israel.
“They are experts in every sense of the word and the whole team is fun and winsome... I am delighted not only with the final product, but also with the process that got us here. Working with the team has been a joy!”
Mattanah DeWitt
Director of Marketing, Passages
